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Music Video in a Day: Drayco McCoy's "Real Niggas Always Prosper"
Posted January 27, 2015 by Taylor Peters
WRITTEN BY
Taylor Peters
ON
January 27, 2015

Here we have another in Musical Family Tree’s ongoing Music Video in a Day series. Again it’s from our boys at Running Bodies Productions and it’s set to Drayco McCoy’s “Real Niggas Always Prosper” (a track that is the flipside, one imagines, to “Fake Niggas Never Prosper” off of McCoy’s recently released 1 & a Half Xans EP). If you’ve been around for a minute, McCoy’s name might look familiar since he paired up with Dark Biscuit (a.k.a., Sirius Blvck) for YOLDER in the not-too-distant past, an EP that’s slated to be the first in MFT’s upcoming preservation series of reissues. Stay tuned for more on that soon, and listen to the EP below.

 

 

In this track, Drayco’s got an approach to rhyming that’s chilled out but still, somehow marked with some sort of sharp edge. I don’t know how he does it. Look, see, it’s one thing to come in heavy and thump onto the downbeat, and it’s another thing altogether to dreamily drift through counts two, three, and four. What Drayco does is navigate both at once. Sure the production is helping out: the way the kick sits in there with the woozy pad, all thick and pointed but never overpowering, along with the trap hats jogging around at the edges.  but it’s above all his flow.

 

And Running Bodies Productions’ video, directed by Dylan May--the thing is built from images flashing and layering, crashing into one another and disintegrating on impact. There’s Drayco smoking on a couch and him lanking around a cemetery, but none of it’s really separable. It’s all happening at once in this in-between and loose-feeling haze. The editing’s clinched: tightly focused on putting across this scrabbling feel, tightly gripped around a particular vibe that doesn’t establish so much as shuffle around, tightly paced to make the short visual trip feel just the right level of compact.

 

Be sure to check out some of our other recent Music Videos in a Day from both Running Bodies Productions  for LONEgevity’s “I Wonder” and BrainTwins for Ben Traub’s “lets make a dial tone,” and be ever vigilant for our next installment.  

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